TikTok is introducing a new feature that enables them to cut down on the volume of AI-made media appearing in their timelines. This initiative comes as the service announced that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread rollout. This development coincides with a rise in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this output is classified as low-quality AI content, a term for inferior, bulk-generated content that is typically illogical or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, from digital art to science explainers, and we aim to offer the community the option to see more or less of that, according to their own preferences,” said a company executive.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its app labeled as AI-generated. Overall, over 100 mn videos are uploaded to the app each day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI-generated videos they watch by opening the content preference feature in the app and choosing “AI-generated content”. Additional categories that are already be controlled under the setting encompass news, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s policies oblige creators to identify lifelike artificially created content, and it prohibits harmful fake videos of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
Additionally, the app will from now on attach an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m AI literacy fund for specialists and institutions to produce educational content about using AI responsibly. This project will support charitable organizations specializing in teaching coding and technology.
Platform Protection
The platform has supported its content review process, following discussion over intentions to make redundant a large number of review team members in the UK. The company is planning to eliminate hundreds of positions in its trust and safety team in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A company official explained that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most harmful content ahead of it is viewed by humans. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
